SS25 BRAND CAMPAIGN

Tradition & Modernity

Featuring Carlos Sainz, Father and Son

Trousers

FATHER & SON

Our SS25 campaign features the iconic duo, Carlos Sainz father and Carlos Sainz son, internationally renowned motor racing icons whose shared story aligns seamlessly with Hackett’s values. Together they embody the richness of heritage, the evolution of contemporary style, and the powerful bond between generations.

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FATHER: Blue garment-dyed shirt, made from 100% linen.
SON: Light beige summer polo made from a fine cotton-silk blend, in a mini pique stitch.

Hackett Savile Hackett Savile

Sand beige lace-up shoe crafted from silky suede leather

Symbolising the passing of values, the harmony of wisdom and youthful energy, and the balance between tradition and modernity

Shirt


The Essential summer shirt: A casual, half-placket shirt featuring a chest pocket, box-pleat & Kent cutaway collar, made from garment-dyed linen.

Hackett Savile

Family, heritage, and style converge to craft meaningful and unforgettable moments

Vignettes of everyday moments, reflect a bond built on mutual respect and shared values while allowing each to express their individuality. Carlos Sainz son embodies youthful energy and a contemporary edge, while Carlos Sainz father represents sophistication, confidence and wisdom.

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A fine poplin shirt with an elegant stripe design, and a Knightsbridge cutaway collar.

Trousers

The essence of the Hackett man: a distinguished individual, refined yet versatile, navigating every stage of life with style and purpose

Shirt


Our classic Sanderson chino, made from a soft cotton twill, available in a range of seasonal colours.

Hackett Savile Hackett Savile

TIMELESS STYLE EVOLVING ALONGSIDE PERSONAL EXPRESSION

Our Spring/Summer 2025 campaign, is a journey of connection and self-discovery, honouring the ties that unite and the paths that distinguish us.

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Shirt


Beige long-sleeved polo, knitted using a light cotton-merino wool blend, in half cardigan stitch.

SHARED PASSION AND PERSONAL ACHIEVEMENT.

Shirt


SON: A linen Prince of Wales blazer in soft pink, paired with a Sanderson chino.

FATHER: A navy blue 4-Pocket jacket made of pure linen, paired with a délavé cotton-linen chino and a Savile Row denim shirt.