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Morning Dress
Dress codes – at times, it feels they have been created to confuse us gents. Steeped in tradition with a rule for every corner of your wardrobe, the do’s and don’t’s that come with a formal look can be daunting. So handily, here are our need-to-knows behind these classic look
Shop The CollectionThe Morning Coat
The traditional, but versatile approach. Single-breasted, one button, in grey herringbone wool. Pair with a waistcoat in a classic colour: ecru or grey.

The Morning Suit
The traditional, but slightly less formal choice. Again, single-breasted, one button. Never to be worn with striped trousers or black. Ever.
Both looks should be worn with a white double-cuff shirt and plain black Oxfords. Accessorise accordingly but don’t feel the need to style anything up too much, this is about being classic and elegant. Consider softer tones for ties or handkerchiefs.

Etiquette Of The Royal Ascot
Heading to the Royal Enclosure of Ascot? NB: They won’t let you in without a top hat.This is your time to shine and add some colour. Hounds tooth check trousers are also an acceptable combination.Traditional in style and made to flatter, sophistication is a cinch with this elegant collection.
